Whether you're writing a memo, a letter, an article or a full-length book, there
are a few basic rules to keep in mind that will help your message first to be read and then to be better understood and accepted.
1.
Never Be Boring Your reader will forgive almost anything except you being boring. Your reader doesn't have to agree with you, but he or
she should at least be intrigued. Make the reader care. Don't be afraid to be "edgy." Look at every sentence and ask yourself, "Why will the
reader care about this?"
2. Write in Short Sentences The reader shouldn't have to work hard to understand what you're
saying. If he or she has to go back over a sentence because of poor structure it's not his or her fault, it's yours. Read what you've written aloud
or have someone else read it aloud to look for sentences that are too long or convoluted.
3. Write to the Reader Use
"you" often. Look for ways to eliminate or reduce "I" and "me." Present tense, second person is always best. It feels more to readers like
you're talking to them.
4. Go Active Use active verbs as much as possible. They're more engaging. They move the reader
along and take fewer words to get your message across. "John loves Mary" is much more powerful than "Mary is loved by John."
5.
Keep it Simple The front page of The Wall Street Journal and all of USA Today is written for the eighth grade reading level. Why should we
be any different? People aren't interested in things they don't understand. Make your points quickly and succinctly. Make your words work and use as
few of them as possible. Use the right word, not just to show off your vocabulary (or your new thesaurus), but to convey your message
clearly.
6. Tell Stories Facts tell and stories sell. The best writers and speakers of the world have always been good
storytellers. Your own stories are the best. What you are sharing is wisdom from your point of view and stories can illustrate this better than
anything else.
7. Know Your Subject Write on things on which you've earned the right to write. The more you know, the more
confidence and credibility you'll have.
8. WIFM This is the radio station that everyone listens to. The call letters stand
for "What's in It For Me". People want to know what they'll get out of what you're writing, so appeal to what they want.
9. Write
Like You Talk Often I see people who are good verbal communicators trying to put on a different air in their writing. It doesn't work.
It's much better to be conversational.
10. Paint Pictures We think in pictures and should write in ways that create these
pictures in the mind of the reader. Be descriptive. Use examples. Describe the unfamiliar by using some of the familiar. For example: "Jennifer's
first day at her new job reminded her of the freshness and unfamiliarity she experienced on her first day of school."
11. Sleep On
it It's a rare individual who can sit down and write something well at the first attempt. Any writing of import should be written and
then reviewed later, preferably at least a day later. Some things should be edited several times over an extended period of time in order to properly
convey a clear understandable message.
12. Write and Read Extensively This advice is from Stephen King, a prolific writer.
If you want to be a good writer you have to do two things … read a lot and write a lot. Enough said.
13. Break it Down
Where appropriate use bullet points. Use them for summaries or outlines. Think about someone who may only start out by scanning your
text. Let your bullet points draw the reader in.
14. Keep Paragraphs to no more than Six Lines Short paragraphs provide
white space to the text. They break up the page and make it appear less formidable to the reader. Like in music, the space between the notes is as
important as the notes themselves.
15. Avoid using Capital Letters to make a Point Capital letters are harder to read than
upper and lower case. They also can be perceived as SHOUTING! A little uppercase usage is OK but regular use of words with every letter shown as a
capital doesn't work and it looks amateurish.
Writing can be a happy and rewarding experience. If you follow these tips, you will find it
easier to convey your written communications to others.
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